Juan Diego La Cerda
Known as The Silver Fox, Juan Diego La Cerda is the epitome of style and suave. Diego runs El Socorro with a focus on the details. The results speak loudly to the quality: #1 in Cup of Excellence and SCAA Coffee of the Year 2012
El Socorro farm is in Palencia, 50 kilometers away from Guatemala City. The farm used to be part of Hacienda San Guayaba in 1905. For many years it was owned by different people until 1968, when Dr. Mario de la Cerda and his wife Maria Colom de la Cerda bought it back to the family. In 1980, his son Juan de la Cerda Colom began to plant coffee. This is the fourth generation of owners.
Juan de la Cerda and his son Juan Diego are now in charge of producing one of the best coffees of Guatemala. El Socorro’s success is the result of a strict quality control through out the whole process, from the management of the plantation, to the picking and the wet milling. The farm has an efficient ecological wet mill. It depulps coffee cherries dry, then transports the coffee and its pulp mechanically and recycles the water in the process. Then, the water is treated with clean production techniques, before allowing it back into the forest.
Finca El Socorro
Producer: Juan Diego La Cerda
Region: Palencia, Guatemala
Elevation: 1400-1950 masl
Harvest: January - April
Finca Size: 74 hectares
Lots: 21 Tablons
Varietals: Bourbon - red, orange, yellow
People: 65 (harvest), 22 (full-time)
El Socorro Matazano #41
No Longer Available
Please Note: This coffee is presented on our website as a reference for those interested in the coffees we have offered. It is no longer available for orders. Thank you.