News — certifications

Thinking About Fair Trade, Certifications and Green Coffee Buying

Not too long ago, a young couple came into Spro and asked me if we had "Fair Trade" coffee for sale. Like always, I informed them that we don't subscribe to these certification coffees and that we buy our coffees based on their individual qualities. They then told me that they would prefer to buy "Fair Trade" coffee and declined to try any of our coffees. Usually when I speak to someone about our buying practices based on quality instead of certification that's enough for them to at least give our coffees a try, but not this time. I was...